Author: David Schweer

David Schweer is a Director of Product Marketing for Aprimo focusing on solution positioning, field enablement, and managing release information for the Aprimo platform. He has held various roles in Solution Consulting, Product Marketing, and R&D for London-based SDL, plc, Teradata, and Prysm. David is based in Indianapolis, IN.
Marketing Resource Management B2B

How marketing resource management can offer the insights and metrics that drive B2B success

B2B Marketing News, Latest B2B News, MarTech, Top News November 16, 2019January 10, 2020 David Schweer

Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience. Keeping up with competition, meanwhile, means that marketing must get content into market faster than ever before. To help with this, marketing resource management (MRM) solutions have become a must-have for marketing teams today. But […]