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Author: Derek Smith

Derek was DiscoverOrg’s first researcher in 2007 and now, as SVP, Data & Research, is responsible for the processes and technologies DiscoverOrg’s research team uses to create and update the data in its industry-leading sales intelligence platform.
guessing email

The folly of salespeople guessing email addresses, according to data

Latest B2B News, Sales, Top News March 19, 2018March 19, 2018 Derek Smith

Prospecting is tough. There are a handful of components of cold email outreach, and each one is absolutely necessary to be successful. It’s hard enough to write an eye-catching message. And sending that email at a time when the prospect will read it, and respond to it is even harder. Not to mention the significant […]

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