Author: Diana Luu

Diana Luu is Head of our Marketing Solutions business in Canada. Her team's goal is to build relationships between brands and the world’s professionals to make them both more successful.
LinkedIn tech buyers B2B

How today’s tech buyers are enlightened to make smarter business decisions

B2B Marketing News, Latest B2B News, Technology, Top News September 14, 2019September 13, 2019 Diana Luu

When it comes to new technology investments, businesses feel the mounting pressure to successfully complete their digital transformation yet recent research reveals that nearly three quarters (71%) of IT projects are perceived as failures and fewer than one quarter (19%) of IT projects go live within budget and timeframe. Considering that technology plays an essential […]

LinkedIn company pages

As a marketer, here’s how you can break through the noise and generate quality leads

B2B Marketing News, Latest B2B News, Top News May 4, 2019May 3, 2019 Diana Luu

Today’s digital natives are bombarded with content and have adapted to filter out the noise. Poor ad targeting has left both consumer and B2B audiences in Canada more skeptical of digital advertising, and most notable of all: about a third of digital advertising campaigns (particularly display and mobile) in Canada don’t work, failing to drive […]