When a certain virtual assistant applied for work with Crystal Smalldon’s company, at the time it seemed like a good fit. He came armed with two reference letters and a can-do attitude, and was given a two-month web content contract for a legal office. Though he worked on his own in a remote locale, with […]
Author: Dave Gordon
The Possibilities and Limits of “Gut Instincts”: Celebs and B2B execs disagree
Some 15,000 entrepreneurs gathered in Chicago recently for the annual Sage Summit. Attendees came from around the globe to learn of the latest innovations in the B2B, accounting and tech spheres. Celebrity keynotes included entrepreneur/actors Gwyneth Paltrow and Zooey Deschanel. Their messages were very different from those of the B2B execs who rounded out discussions. […]
Talking B2B with Celebrities at the Sage Summit
Besides the fact they’ve all been on hit TV shows and are venture capitalists, Ashton Kutcher, TV’s Shark Tank investors Robert Herjavec and Daymond John all have one more thing in common. They were all keynotes at the recent Sage Summit in Chicago, where 15,000 entrepreneurs gathered for the annual conference run by UK-based accounting […]
Do Targeted Ads Flatter B2B Decision Makers?
Flattery will, in fact, get you almost everywhere – in targeted online advertisements. When an ad implies that a viewer is “environmentally conscious” or “sophisticated”, for example, the viewer is likelier to pay attention to the ad, a new study says. Furthermore, the viewer’s own perception of their trait may enhance, or even change, as […]