Author: David van Schaick

David van Schaick is the CMO of The Marketing Practice. David has spent the last 15 years helping to grow one of the top independent B2B agencies and designing a wide range of marketing programs for some top B2B brands. Along the way, he’s learnt a bunch about what works, what doesn’t and about how much there is still to learn.

Effective B2B Marketing in 2020: It still pays to play the long game in B2B

B2B Reads, Latest B2B News, Top News November 12, 2020November 23, 2020 David van Schaick

For the last two years, The Marketing Practice has conducted research, in association with Marketing Week, to understand the drivers of effectiveness in B2B. The 2019 survey showed a link between effectiveness and a long-term mindset: those who felt they were outperforming their competition were twice as likely to think long-term. But this year’s survey […]