It’s almost an entrenched fact that the relationship between Sales and Marketing will be “bumpy.” What’s notable is how spotty the progress on improving this relationship has been, given the attention it has received and the high stakes involved. It’s clearly time for a new approach to resolving the tension. The situation calls to mind […]
Author: Glen Drummond
Glen Drummond is the CIO of Quarry. He is a veteran in the field of marketing, advertising, digital experience design, new product innovation and brand strategy, Glen has worked with a host of well know brands, mostly in B2B industries, with a consistent emphasis on bringing customer insight to bear upon decisions around brand and customer experience.