Poor or inaccurate contact sales and marketing data results in significant losses in revenue and customer retention – both things no business can afford to lose. In addition, implementing a sales contact data solution purely in the spirit of “cost effectiveness” can be a fatal mistake. On the flip side, good sales contact data can […]
Author: Henry Schuck
Henry Schuck is co-founder and CEO of DiscoverOrg, a leading global sales and marketing intelligence tool used by over 4,000 of the world’s fastest-growing companies to accelerate growth.
The Scariest Thing Is What You Don’t See: Your Garbage Sales And Marketing Data
“The greatest trick the devil ever pulled was convincing the world he didn’t exist.” – The Usual Suspects (1995) The scariest villains are the ones we don’t see. Maybe there’s something passing across the corner of our eye. Maybe we hear something, but only barely…in the background. Maybe it wasn’t anything at all. We are, […]