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ICYMI:

How To Format Long-Form Content in WordPress: Five Top Tips
How to Write a Strong Personal Statement
Seismic: Three Steps for Harnessing the Power of Content Analytics
Q+A: Content marketing asset management with Bynder VP Brad Kofoed
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Author: John Asher

John Asher is the author of Close Deals Faster, is the CEO of Asher Strategies, a sales advisory consulting firm focused on improving sales for business-to- business companies. Asher is the #1 rated speaker on sales for Vistage, a worldwide network of CEOs. Over the last two decades, he has mentored a large cadre of speakers and trainers fueling the growth of ASHER.

A sales coach offers his best advice on making great first impressions with customers and prospects

Take it from an experienced sales coach: one of the hardest tasks is to quickly establish credibility. This applies to everyone you meet with for the first time. All things being equal, a positive first impression means they will trust you to help them. A negative first impression can only be corrected by time and […]

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