Customer churn tends to be marketers’ nightmare for good reason: if an organization’s average contract value is $50,000, losing even ten customers can cost as much as $900,000. What’s more, it won’t take long for leaving customers to resort to your competitors. In the end, it will strengthen their market presence and inevitably weaken yours. […]
Author: Kseniya Yurevich
Kseniya Yurevich is an IT Journalist writing for Iflexion, a Denver-based software development company. With over three years of experience in observing BI and AI trends, Kseniya is a frequent contributor to the media focusing on business and innovation.