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Author: Kseniya Yurevich

Kseniya Yurevich is an IT Journalist writing for Iflexion, a Denver-based software development company. With over three years of experience in observing BI and AI trends, Kseniya is a frequent contributor to the media focusing on business and innovation.
B2B customer churn rate

How to use customer churn to your own benefit

Conversion, Latest B2B News, Top News September 28, 2019September 27, 2019 Kseniya Yurevich

Customer churn tends to be marketers’ nightmare for good reason: if an organization’s average contract value is $50,000, losing even ten customers can cost as much as $900,000. What’s more, it won’t take long for leaving customers to resort to your competitors. In the end, it will strengthen their market presence and inevitably weaken yours. […]

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