In the second excerpt B2BNN is publishing from Mark Evans’ new book Storytelling for Startups, we look at the importance of talking to customers and how to do so effectively. To read the first excerpt we published, go here. Story-driven marketing is a two-sided coin. Startups tell stories consumed by target audiences. That is a pretty […]
Author: Mark Evans
Book excerpt: Storytelling for Startups – How to tell your story, entrepreneurs
B2BNN will be publishing excerpts from Mark Evans’ new book Storytelling for Startups, available for purchase now. Every week for weeks, we’ll excerpt a new chapter from the book, and this week we’re introducing you to the idea of why startup entrepreneurs need to be great storytellers. Creating good stories is how startups convince preoccupied […]
Is networking really worth it?
To network or not to network that is the question often asked by many senior executives. On one hand, networking is an important way to establish relationships and drive business development. At the same time, networking can be time-consuming and not always a productive exercise. So how should senior executives approach networking, particularly at a […]
Inside the pros and cons of being a mentor
In theory, mentorship is a positive concept. It is the opportunity to share your knowledge and experience with people looking for guidance, insight and encouragement. The reality, however, is mentoring requires an investment in time and energy. It is not as simple as connecting with an entrepreneur who wants some help. Like any relationship, a mentorship […]
How to make your company page stand out on LinkedIn
Within the social media ecosystem, LinkedIn may not have the most sizzle but it can deliver lots of value for small business owners looking to enhance their digital footprints. Therefore, to get more engagement automation services on LinkedIn can be beneficial. One way to get the most bang out of your LinkedIn buck is by […]
What entrepreneurs should know about failure
One of the truisms of being an entrepreneur is eternal optimism. It is a necessary ingredient for anyone going into a high-risk venture. Even though the chances of failure are high, entrepreneurs believe they will be successful. This is what makes entrepreneurs so captivating– they are willing to take chances the rest of us would […]
How your startup could bring analytics on board
With all the talk about Big Data, it is increasingly difficult to look at how data can improve the performance of any business. Getting a handle on what is happening within your business can be the difference between gaining traction and scrambling for answers. For start-ups, analytics is becoming more important because it provides much-needed […]
How your startup can attract more media attention
Attracting the attention of the media is a seductive proposition for many startups. From the outside looking in, media coverage is a way to stand out from the crowd, attract customers and revel in the glow of the spotlight. In some respects, media coverage is viewed as a cure for all ills. While this is […]