Book excerpt: Storytelling for Startups — Why you should talk to your customers

In the second excerpt B2BNN is publishing from Mark Evans’ new book Storytelling for Startups, we look at the importance of talking to customers and how to do so effectively. To read the first excerpt we published, go here.  Story-driven marketing is a two-sided coin. Startups tell stories consumed by target audiences. That is a pretty […]

Book excerpt: Storytelling for Startups – How to tell your story, entrepreneurs

B2BNN will be publishing excerpts from Mark Evans’ new book Storytelling for Startups, available for purchase now. Every week for weeks, we’ll excerpt a new chapter from the book, and this week we’re introducing you to the idea of why startup entrepreneurs need to be great storytellers. Creating good stories is how startups convince preoccupied […]

Inside the pros and cons of being a mentor

In theory, mentorship is a positive concept. It is the opportunity to share your knowledge and experience with people looking for guidance, insight and encouragement. The reality, however, is mentoring requires an investment in time and energy. It is not as simple as connecting with an entrepreneur who wants some help. Like any relationship, a mentorship […]