In the second excerpt B2BNN is publishing from Mark Evans’ new book Storytelling for Startups, we look at the importance of talking to customers and how to do so effectively. To read the first excerpt we published, go here. Story-driven marketing is a two-sided coin. Startups tell stories consumed by target audiences. That is a pretty […]
B2BNN will be publishing excerpts from Mark Evans’ new book Storytelling for Startups, available for purchase now. Every week for weeks, we’ll excerpt a new chapter from the book, and this week we’re introducing you to the idea of why startup entrepreneurs need to be great storytellers. Creating good stories is how startups convince preoccupied […]
To network or not to network that is the question often asked by many senior executives. On one hand, networking is an important way to establish relationships and drive business development. At the same time, networking can be time-consuming and not always a productive exercise. So how should senior executives approach networking, particularly at a […]
In theory, mentorship is a positive concept. It is the opportunity to share your knowledge and experience with people looking for guidance, insight and encouragement. The reality, however, is mentoring requires an investment in time and energy. It is not as simple as connecting with an entrepreneur who wants some help. Like any relationship, a mentorship […]
Within the social media ecosystem, LinkedIn may not have the most sizzle but it can deliver lots of value for small business owners looking to enhance their digital footprints. One way to get the most bang out of your LinkedIn buck is by showcasing your company page. To be honest, the company page probably does […]
One of the truisms of being an entrepreneur is eternal optimism. It is a necessary ingredient for anyone going into a high-risk venture. Even though the chances of failure are high, entrepreneurs believe they will be successful. This is what makes entrepreneurs so captivating– they are willing to take chances the rest of us would […]
With all the talk about Big Data, it is increasingly difficult to look at how data can improve the performance of any business. Getting a handle on what is happening within your business can be the difference between gaining traction and scrambling for answers. For start-ups, analytics is becoming more important because it provides much-needed […]
Attracting the attention of the media is a seductive proposition for many startups. From the outside looking in, media coverage is a way to stand out from the crowd, attract customers and revel in the glow of the spotlight. In some respects, media coverage is viewed as a cure for all ills. While this is […]
