Content is Still King: Top B2B Marketing Strategies for 2021


2021 is just around the corner, and that means B2B marketers are hard at work analyzing the performance of their current programs to assess what worked and what didn’t this past year. Looking ahead, a few things are for sure—B2B companies are increasing their investments in digital marketing, and the percentage of budget allocated to […]

B2B sales 2020 Sage

The top B2B Marketing objectives for 2020 are sales objectives


Each fall, B2B marketers assess the performance of their prior year’s marketing program and plan for the year ahead. They look at past performance metrics, business goals, competitor initiatives, industry trends, and areas of improvement. The 2020 B2B Marketing Mix Report, published annually by Sagefrog Marketing Group, surveys B2B marketing professionals to uncover the top […]

Safefrog 2019 most trusted b2b brands

Building brand trust in B2B: What’s different from B2C?


Successful companies know that branding and building brand trust are the secrets to longstanding relationships with customers. In any industry, building brand trust means getting personal and starting meaningful conversations. The tone and subject matter of those conversations, however, varies between B2B and B2C. Data from the 2019 Trusted Brands Report demonstrates that the most […]

Sagefrog 2019 b2b marketing

2019’s Most important B2B marketing objectives revealed

The B2B marketplace is changing, and B2B marketing must change with it. Each year, trends emerge in how B2B companies prioritize objectives, choose tactics and invest their time and money. The 2019 B2B Marketing Mix Report by Sagefrog Marketing Group reveals themes that underlie the actions B2B marketing professionals will take in the next year, […]