Customer churn accounts for one of the most expensive business losses. Attracting new customers involves substantial marketing costs, compared to retaining existing ones. Although the churn rate varies significantly by industry, from 5% for SaaS companies up to 38% for telecom organizations, all companies aim to reduce these rates as much as possible by identifying […]
Author: Marta Robertson
Marta Robertson has 7 years of IT experience and technical proficiency as a data analyst in ETL, SQL coding, data modeling and data warehousing involved with business requirements analysis, application design, development, testing, documentation, and reporting. Implementation of the full lifecycle in data warehouses and data marts in various industries.