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Author: Matthew Ramsay

Matthew Ramsay is a senior account manager at Kingpin Communications.

The big ABM action item B2B marketers still have to tackle

Account-Based Marketing, Latest B2B News, Top News November 30, 2019November 28, 2019 Matthew Ramsay

ABM has maintained its position as the biggest buzz phrase in B2B for years now with good reason. The term, coined by ITSMA back in 2004, realigns marketing’s core principles of segmentation, targeting and alignment. The result is that businesses effectively focus their resources on the top percentage of accounts that matter most to them. […]

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