Sales and marketing have numerous shared goals. Both want to drive company growth, increase revenue and improve profitability. Still, marketing and sales have grown apart over the years. Marketing focuses on nurturing leads over time while sales concentrates on closing deals as quickly as possible. Marketing teams are often structured around channels and discipline while […]
Author: Meredith Fuller
Meredith Fuller serves as Managing Director, Buyer Engagement for Quarry, a position to which she brings more than 20 years of B2B marketing communications experience. The Quarry Buyer Engagement team – which encompasses Public Relations, Media, Social, Search, Marketing Automation and Marketing Performance Measurement – is responsible for devising and delivering integrated marketing campaigns that accelerate brand growth.