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Author: Mo Dezyanian

Mo Dezyanian is a seasoned digital strategist, who has spent the past 8 years designing and executing successful digital programs for national and international brands. In 2015 he established Empathy Inc. an marketing consultancy to help brands navigate the media space in a digital world. With his team of consultants, he is bringing blue chip strategies to national and international companies. He’s appeared in notable publications such as the Globe and Mail and been a guest lecturer and speaker for McMasters Masters in Communications Management program.
B2B sales

B2B sales: Use a risk matrix to up your success rate

Latest B2B News, Leadership, Sales, Top News July 14, 2018July 13, 2018 Mo Dezyanian

There’s no shortage of excellent B2B sales tips out there. Here are a few I believe in: Listen more than you talk. Empathize  – put yourself in their shoes (this one is very near and dear to me — it’s what I named my business). Stop pushing. Start helping. Sell benefits …. not features – […]

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