In a world of spell-check, autofill and auto-correct, it’s easy to underestimate the importance of good writing. Short-form text messages, videos, and infographics tell the story, right? Wrong. Good writing matters more than ever. Short attention spans and the massive volumes of information available online mean your writing must be clear and crisp – or […]
Author: Monta Johnson
Monta Johnson is the president and founder of Great Blue Communications. She is a writer, editor and communications consultant who has a degree in journalism and two decades of experience in senior roles with top multinational PR firms.
5 ways B2B marketers can make sure they’re not sabotaging their own blog
So, you started a blog to boost your company’s profile and support your marketing efforts but it’s not generating any interest or leads? Guess what – it’s probably your own fault. Often people rush to post something without really thinking through the message they want to convey. They see it as a win if they […]