When we ask salespeople what marketing can do to enable sales, 10 out of 10 salespeople will say, “more high-quality marketing leads (MQLs).” Although lead generation may be the only element that the sales teams care about, marketing can do so much more than just generate leads. In my book, Effective Sales Enablement, I discuss […]
Author: Pam Didner
Pam Didner is a marketing consultant, writer, speaker and author of 2 books: Global Content Marketing and Effective Sales Enablement. She has given presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team’s needs. She is strategic in nature and tactical in execution. She also specializes in sales, marketing and internal/external communications consulting, keynote presentations, corporate training and workshops. She shares marketing thoughts at pamdidner.com and contributes articles to the Guardian, the Huffington Post, Content Marketing Institute, and other publications.