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Author: Peter Pinfold

Peter is the co-founder and CMO of MobileXCO, a mobile solutions provider. He has worked on a portfolio of CPG brands (on both the client and agency sides) and has won numerous national and international awards for media innovation and brand activation.

Inside the disconnect between what brands expect and what agencies deliver

Mobile, Paid media February 23, 2015 Peter Pinfold

A guest blog post on why advertising agencies will need to evolve to stay relevant I used to be that guy who, after a beautifully orchestrated agency presentation, would ask my agency team, “Great, so what’s the anticipated ROI?” I was caught between the necessity of finding hard numbers to report and the knowledge that […]

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