A guest blog post on why advertising agencies will need to evolve to stay relevant I used to be that guy who, after a beautifully orchestrated agency presentation, would ask my agency team, “Great, so what’s the anticipated ROI?” I was caught between the necessity of finding hard numbers to report and the knowledge that […]
Author: Peter Pinfold
Peter is the co-founder and CMO of MobileXCO, a mobile solutions provider. He has worked on a portfolio of CPG brands (on both the client and agency sides) and has won numerous national and international awards for media innovation and brand activation.