Author: Rahul Sachdev

Rahul is the co-founder and CEO of Fortella – an AI-based Revenue Driven Marketing software company. He is a technology executive with experience in marketing, CRM and social domains. Prior to Fortella, Rahul served as the CEO of Get Satisfaction, an online community platform for marketing and customer support. Earlier Rahul was the head of content sharing and workplace products at LinkedIn, and General Manager of the Communications, Media & Energy product at Siebel Systems. Rahul holds an MBA from University of Chicago’s Booth School of Business and a BSc with Honors in Electrical and Electronic Engineering from Loughborough University (UK).

Here’s What’s Holding B2B Companies Back From Conducting Revenue-Driven Marketing

Conversion, Latest B2B News, Top News January 20, 2021January 20, 2021 Rahul Sachdev

  By Rahul Sachdev, CEO, Fortella Not all that long ago, companies measured the value of their marketing efforts in terms of brand awareness. Marketers filled the role of brand ambassador, laying a foundation of knowledge, so the sales team didn’t have to spend valuable time and energy getting prospects up to speed. Today’s marketers […]