“How did Facebook know I was thinking of buying this exact pair of shoes from the Zappos website?” I’m sure by now you know that this is no coincidence. The product ads that seem to shadow your every online move are part of a revolutionary web-based advertising process called behavioral retargeting. Retargeting is technically simplistic, […]
Author: Sandra Donovan
Sandra Donovan is a digital marketer with 15+ years of business-to-business experience with technology-based products and services. She is Director of Marketing at IntelliConnection, a lead generation and marketing automation service that enables businesses to focus on closing sales instead of searching for prospects.