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Author: Sangram Vajre

Sangram Vajre is the co-founder and CMO of Terminus. Before coming to Terminus, Sangram was Head of Marketing at Pardot, which was acquired by Salesforce in 2013. His first book, Account-Based Marketing for Dummies, will publish on April 18, 2016. You can follow him on Twitter at @sangramvajre.
ABM is B2B Sangram Vajre Eric Sprett

How to live with the fact that the value of marketing is defined by sales

Account-Based Marketing, B2B Reads, Latest B2B News, Top News October 19, 2019October 18, 2019 Sangram Vajre

Many marketers might feel challenged or threatened by the notion that the value of marketing is defined by sales. However, it isn’t such a provocative idea. Remember, fewer than 1% of all leads turn into customers. That’s hardly a statistic you want to stand behind. If company leaders set a 100% growth goal for a […]

A primer on account-based marketing…with a #FlipMyFunnel twist

Account-Based Marketing, B2B Marketing News, Conversion, Latest B2B News January 13, 2016August 17, 2017 Sangram Vajre

Account-based marketing is changing the status quo of B2B marketing and sales. While the term “account-based marketing” was coined in 2004 by ITSMA, it’s now gaining traction due to the rise in marketing technology (MarTech). Since the launch of marketing automation platforms in the late 2000s, in the past decade there have been more than […]

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