When it comes to reaching customers, personalization is increasingly important. Traditional advertising and social media can still be a big part of any strategy, yet customers seek richer, more engaging experiences. That’s why the Kinetic Commerce model, a platform designed for B2C commerce, might have potential for B2B companies. What’s Kinetic Commerce? The Toronto-based company’s […]
Author: Scott Huntington
How to Newsjack for B2B
David Meerman Scott originally coined the term “newsjacking.” The term describes how marketers and other public figures can leverage breaking news and social events in order to make their voices heard. Think of it as “adding your two cents” to emerging conversations. It’s a slick way of promoting your company in the process. The point […]
Measuring your campaigns effectively, an interview with content marketing expert Daniel Tolliday
Your B2B firm has dove headfirst into content marketing but what’s the ROI of those project? You’re in luck because this interview will reveal some of those sought-after answers. Daniel Tolliday is the Content and Inbound Manager at Green Hat, Australia’s largest B2B marketing agency. He regularly contributes to Outbrain, Social Media Examiner, Convince and Convert, and […]
What every B2B marketer needs to know about bots and fake Web traffic
You’ve heard about bots and traffic fraud. You know it exists but are you aware of how prevalent it is and how it can affect your B2B firm’s bottom line? Online, B2B and B2C advertisers are able to specifically target companies who are likely to be interested in their products or services. If, for example, a […]