Hardboiled marketers and executives often require you to justify the value of any expense and investment of time. How will it contribute to the bottom line? What’s the ROI of social media? It’s ironic that these (relatively) new kinds of marketing are often held up to high scrutiny required to justify the expenses and asked […]
Author: Steli Efti
Steli Efti is the CEO of Close.io, a sales CRM that helps you to close more deals with emails and phone calls. Get fresh sales tips every week for free on the Close.io blog