Last week in Miami, at the Mobile Media Summit, attendees quickly learned how integral it is for B2B to adopt mobile innovation, whether in-house or via applications to better sell their services. “The reason that B2B needs to prioritize mobile is that it’s the medium that their target audiences are relying on the most. It’s a […]
Radio continues to endure year after year despite naysayers’ predictions, and an old trend that many thought would dissipate slowly is now making a comeback, thanks to B2B audiences. Current trends seem to suggest the popularity of podcasting is on the way up, not on the way out. In a recent webinar from Edison Research […]
With online video display advertising poised for significant growth in the next five years, two factors are top of mind: quantity and quality. Online video, in some ways similar to television with its ability to “tell stories” that are particularly strong at creating brand awareness, is a medium unlike any other, especially for advertisers. According […]
