‘A rational framework with no space — at least or less space — for emotions.’ This is a much-believed formula most business-to-business marketers follow without really questioning it. Marketing driven by emotions is considered to be the something that belongs mainly business-to-customer (B2C) marketers, whereas B2B firms rely on logical strategies and appeals to reason. That’s […]
Author: Sudheer Kiran
Sudheer Kiran is a digital marketing consultant & co-founder of the digital marketing agency DigitalVow, which offers digital marketing services to small and medium-sized enterprises. He is passionate on covering topics like marketing, startups and entrepreneurship.