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Author: Theresa ONeil

Theresa O’Neil is the VP of Marketing at Showpad, a sales enablement platform that combines sales content, readiness, and engagement. In her role, Theresa is responsible for leading Showpad’s global marketing team in increasing awareness, generating leads, and supporting all channels to grow revenue. With a proven track record of developing brands and growing revenue in companies of all sizes, her true passion is fueling high growth SaaS companies with creative and pragmatic data-driven marketing.

Why personalizing your selling experience matters to B2B buyers

Latest B2B News, Sales, Technology, Top News January 19, 2019January 18, 2019 Theresa ONeil

We live in a personalized world. Netflix, Amazon, Spotify, and almost every service we access online now curates content according to our tastes. That means when we sit down to view, purchase, or stream, we no longer need to waste time scrolling through content we would never in a million years care about. Instead, because […]

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