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Author: William Ammerman

William Ammerman is the Executive Vice President of Digital Media for Engaged Media (part of Six Sails) where he manages digital publishing for a dozen consumer publications. Formerly, as Global Head of Advertising for Frankly Inc., he managed digital advertising for hundreds of television stations, including their websites, mobile apps, and connected television (OTT) platforms. Prior to that, he was Tribune Media’s Vice President of Programmatic and Data-Driven Revenue, and held senior advertising positions with Hearst Television and Capitol Broadcasting.

The birth of the ‘invisible brand’: an entirely new class of market forces

B2B Reads, Latest B2B News, Top News July 6, 2019July 18, 2019 William Ammerman

The year 1776 was a momentous one in world events, not just for the declaration that begins, “In Congress, July 4,” but also for the publication of Adam Smith’s opus An Inquiry into the Nature and Causes of the Wealth of Nations. Smith’s book, a corner- stone of classical liberalism, laid the foundation for the […]

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