Forrester B2B web sites

Forrester gives only four out of 60 B2B web sites a passing grade in content engagement study

A self-oriented focus on products rather than customers, reliance on jargon and lack of a human voice meant only four out of 60 B2B web sites received a passing grade in an analysis of engaging online content experiences from Forrester. Released late last month, the market research firm’s report examined digital properties across 12 different […]