What comes first to your mind when you think about a job description for your new team member? I bet it is a list of technologies: 5+ years of experience in PHP, system architecture, web-servers – Apache, Nginx, etc. Any soft skills? Let’s tell the truth, they are usually copied from the other vacancies. Hardly […]
Tag: application development
What B2B execs need to know about Microsoft’s Github acquisition
The average sales and marketing exec may not have any idea how much of the applications they use or provide to customers were developed using code from Github — or even what Github is — but Microsoft’s $7.5 billion acquisition of the service on Monday may soon change that. Self-described as “the world’s leading software […]
Crowd Machine seeks to ‘democratize’ blockchain technology for non-developers who want to make decentralized applications
Marketing and sales teams might cringe at the thought of asking their IT department to help them with a blockchain project today, but a startup called Crowd Machine is promising an easy way to create decentralized applications without any technical skills. Based in San Jose, Calif., Crowd Machine has set up a system whereby everyday […]
CA Technologies moves from ‘margarita glass to champagne glass’ of target accounts in ABM strategy
CA Technologies may be best known for providing the tools to help enterprise organizations develop faster, better-performing applications, but an executive says its account-based marketing efforts are achieving a similar effect in the way its sales team is connecting with interested customers. In a presentation at the recent SiriusDecisions Summit in Toronto, CA Technologies global […]