Jeff Kratz AWS

An AWS exec uses a press release that took eight months to write as an example of customer obsession

Before you assume the world’s most disruptive and innovative companies move with lightning speed, ask Jeffrey Kratz about the press release that took nearly eight months to complete. The general manager of Latin America, Canada and Caribbean Regions for Amazon Web Services (AWS) was speaking at the Toronto Global Forum on Monday about how the […]

AWS

AWS refuses to take credit for enterprise customers’ innovative ideas in latest TV spot

While many companies are jostling to position themselves as the most innovative firm in their sector, the latest TV commercial from Amazon Web Services (AWS) makes it clear it sees itself as a supporting player in the breakthrough stories of its enterprise customers. In “New Ideas,” AWS marvels at comparison sites that help direct customers […]

Red Hat IBM

How IBM’s $34B Red Hat acquisition will affect B2B buyers everywhere

IBM’s decision over the weekend to acquire open source software provider Red Hat for more than $34 billion dollars will potentially create a major competitor to Microsoft and Amazon Web Services in the cloud computing space while possibly triggering a wave of  other M&As among other B2B technology vendors, experts suggested. Armonk, N.J.-based IBM told […]

Rackspace CMO Mark Bunting

The new Rackspace CMO is ready to elevate the brand’s ‘fanatical support’ messaging

The concept of ‘fanatical support’ may be one of the best known brand attributes at Rackspace, but its new chief marketing officer wants to make the managed service provider equally known for providing an overall more radical experience with cloud computing. Earlier this month Rackspace, which is headquartered in San Antonio, Tex., announced Mark Bunting […]

AWS AI

The chief technical evangelist at AWS believes these AI use cases will convert enterprise execs

“Looks like a face. Appears to be male. 26-44 years old. Appears to be sad.” These are the findings of an artificial intelligence application called Rekognition developed by Amazon, which is studying the image of a man attending the recent Canadian Cloud and DevSecOps event in Toronto. When quizzed, the attendee admits that he is, […]

Alexa For Business

Alexa for Business: Voice tech experts speak up about what’s ahead

Amazon is joining the ranks of firms trying to help automate office chores with virtual assistants, but industry experts say the launch of Alexa for Business could open up applications that go way beyond what consumers do with an Echo in their homes. At its AWS re:Invent conference in Las Vegas on Thursday, Amazon confirmed […]