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Tag: B2B advertising

B2B Solution of the Week: Strategic mass media advertising

B2B Marketing News, Conversion March 17, 2016March 22, 2016 Derek Handova

B2B companies generally don’t use mass media advertising, but forward-thinking firms do it for various purposes. Leading pure-play B2B firms use mass media in very specific ways, and they do know it works and how. If they didn’t know it works they would not advertise at all. Some companies such as RingCentral, a cloud-based phone […]

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