The success of account-based marketing depends on collaboration and alignment between marketing and sales. Both teams must agree on goals, metrics and methods before they can implement an impactful account-based marketing strategy. Collaboration is imperative to success but difficult to accomplish considering the already labor-intensive and process-detailed workplans for each department. The good news is […]
Tag: B2B Sales and Marketing
A Clash of Intuitions: Understanding the tension between sales & marketing
It’s almost an entrenched fact that the relationship between Sales and Marketing will be “bumpy.” What’s notable is how spotty the progress on improving this relationship has been, given the attention it has received and the high stakes involved. It’s clearly time for a new approach to resolving the tension. The situation calls to mind […]