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Tag: BASF

SAP Marketing Cloud SapphireNOW 2019

SAP Marketing Cloud to add LinkedIn integration and more features to support ABM

Account-Based Marketing, Latest B2B News, MarTech, Top News May 10, 2019May 10, 2019 Shane Schick

SAP is planning a deeper integration with LinkedIn along with the ability to use clickstream data to identify engaged contacts as part of an update to its Marketing Cloud later this year. Speaking at a user group session within its SapphireNOW customer event this week, SAP Customer Experience global VP Jackie Palmer said the integration […]

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