Bizzabo b2b tech events survey

Bizzabo survey shows only 12% of B2B tech marketers cite trade shows as key to driving business outcomes

B2B marketers who focus on technology decision makers over-index on the power of conferences, roundtables and other in-person gatherings, according to a survey of more than 1,000 professionals by events software firm Bizzabo. In its 2019 B2B Tech Trends Report, which was published earlier this month, Bizzabo said the majority of leadership (VPs and C-Suite) […]