BrightTalk Insights Tool

BrightTalk offers machine learning to help B2B marketers pick the most relevant topics to present

BrightTalk on Monday said it would help B2B marketers develop more relevant webinars to host on its platform by opening up a tool that uses machine learning to identify the most popular topics among its more than eight million professional users. The San Francisco-based firm has already been arming B2B marketers with Intent Leads, which […]

BrightTalk 2019 webinar benchmarks

BrightTalk data suggests the majority of business won via webinar comes from non-attendees

Don’t worry about the steep drop-off: nearly 60 per cent of the business companies gain through a webinar comes from those who tune in on-demand, according to the latest research from BrightTalk. In its 2019 benchmark report, which is based usage data across the San Francisco-based firm’s platform for hosting webinars and videos, also wove […]

BrightTalk Paul Heald webinars

BrightTalk CEO reflects on 10 years of watching webinars evolve beyond ‘a voice with slides’

Though his firm has spent a decade serving as a hub for hosting and maximizing the effectiveness of webinars, BrightTalk CEO Paul Heald increasingly finds himself referring to the content as simply “talks.” While some BrightTalk users continue to follow the “voice with slides” approach, for example, Heald has been noticing a lot more integration […]