The many online magazines published by TechTarget cover everything from enterprise resource planing applications to data storage and servers, but the one technology innovation that’s unlikely to be covered by its editors and reporters is its own toolset for helping marketers gather more accurate, actionable sales leads. Earlier this month TechTarget announced updates to its […]
Tag: Buying process
B2B buyer surveys reveal most decision makers see sales as untrustworthy and unhelpful
Only 36 per cent of B2B software buyers say vendors live up to the promises they make about their products and services, according to a research study where the vast majority of firms claimed to be open about any limitations their offerings may have. The 2018 B2B Buying Disconnect report is based on a survey […]