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Forrester B2B marketers predictions 2019

Forrester’s 2019 predictions for B2B marketers suggest a major build-or-buy decision has been resolved

Account-Based Marketing, Artificial Intelligence, B2B Marketing News, Latest B2B News, Top News November 21, 2018November 20, 2018 Shane Schick

B2B marketers are going to spend 2019 buying customer data platforms, fine-tuning the tools they use to handle account-based marketing and begin applying artificial intelligence for ‘midcycle engagement,” according to a series of predictions from Forrester. The Cambridge, Mass.-based market research firm published a report on the likely trends for both marketing and sales teams […]

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