B2B content empathy

CMWorld 2019 experts offer tips on creating with empathy, pitching martech purchases and helping sales

B2B buyers who make the wrong purchase because they didn’t look at a piece of content might see their budget cut, get passed over for promotion or even lose their job — but at least they won’t die a horrible death like Johann Rall. The German colonel is best known to historians for his command […]

Apple iPad Pro MacBook Air 2018

A quick guide to Apple’s latest iPad Pro and MacBook Air for enterprise customers

Tim Cook may prefer the term “professional users” to “corporate” or even “business” customers, but there was little doubt Apple’s launch of a new iPad Pro and MacBook Air on Tuesday was aimed squarely at the enterprise. Apple launched the updated MacBook Air, iPad Pro as well as a new Mini from a theater in […]

Apple at Work CDW

CDW expands Apple at Work to Canada to help businesses meet employee’s IT expectations

CDW and Apple are expanding their efforts to ease the deployment Mac- and iOS-based technology products into the enterprise by bringing the Apple at Work program to Canada, following its introduction in the U.S. earlier this year. Apple at Work is part of a larger initiative by the iPhone maker to demonstrate the security, ease […]