Zoom.ai

Zoom.ai wants to start a conversation about chatbots and AI in the enterprise

If human language is the new user interface and messaging the predominant medium, businesses should start thinking about making better use of artificial intelligence and chatbot technologies, according to Zoom.ai. Speaking at the 2017 Data Marketing Toronto event earlier this week, Zoom.ai vice-president of business development Amanda Parker said the rise of Facebook Messenger, Kik […]

Inbox Marketer

Memorize this Inbox Marketer formula for better e-mail performance dashboards

When he took the stage of Data Marketing 2017 this week in Toronto, Inbox Marketer exec Matt Anstett decided to do a little A/B testing — but it had nothing to do with e-mail. Instead, Inbox Marketer’s director of data and analytics showed several pairs of head shots and quizzed the audience on which they […]

SAS

SAS exec defines the role of empathy vs expertise in marketing with AI

It was the kind of conversation about marketing with artificial intelligence that made SAS exec Monique Duquette tilt her head in confusion: a customer who said she wanted AI to tell her which campaigns were successful and which were not. “I asked, ‘Do you have reporting?’ (She said) ‘Yes.’ Well, then why do you need […]