How Salesforce uses Marketing Cloud to power B2B journeys

Salesforce has built a stellar reputation by utilizing Marketing Cloud to create one-to-one journeys for customers, prospects and even its own employees. Ever wonder how they do it? Speaking to a packed house at Dreamforce 2015 in San Francisco, Bobby Jania, Salesforce’s senior director of product marketing, and Dawn Devirgilio, the company’s top digital communications […]