In the startup world, product-market fit is regarded as a key ingredient for success. In layman’s terms, product-market fit boils down to whether there are enough people willing to use your product. In many ways, Google+ has struggled for years to realize product-market fit. Google had aspirations that Google+ would go head-to-head with Facebook, but […]
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The B2BNN guide to LinkedIn Groups
Do you know that there are more than 2 million LinkedIn Groups? About 8,000 are created each week! Generating 200 conversations per minute, those communities for business professionals can be a treasure-trove of information and networking, a hotbed of self-promotion and spam…or a ghost town. Or all at once. So, how can a B2B marketer […]