According to the latest Sprout Social Index, customer queries via social media have increased by 18 percent in the last 12 months. And yet, only 11 percent of them are addressed. Even worse, companies take an average of 10 hours to follow up and send 20 times more promotional messages than actual responses! These stats […]
A few months ago, we published a series of tips from experts to help you take full advantage of content curation. Advice is great, of course. But it is not enough. You need case studies to inspire your strategy. That’s exactly the goal of today’s article. Here are five examples of major B2B brands that […]
Did you know that Wikipedia averages more than 18 billion page views per month? It’s one of the most visited websites in the world. Wikipedia isn’t just a de facto research ‘base’ for many social media users and customers. Having a page there is also a guarantee of high ranking in search engine results. That […]
In this digital era, one concept is slowly making its way into the B2B landscape: online communities. Brands like SAP, NASA, Starbucks, and Oracle have paved the way and are now reaping the benefits of building more ‘human’ relationships with their prospects. Over the last couple of years, an increasing number of firms of all […]
As a content curator with six years of experience, marketers and business owners interested in the practice often contact me. Nine times out of ten, the conversation starts with this question: What are the benefits? The short answer is that there are many. I decided to ask curation experts I know to share their favorites […]
Content marketing is everything but new. In the B2B space, 88 percent of marketers use content marketing to attract audiences and build loyalty. And, on any given day, they and the rest of online users share 27 million pieces of content. Robert Caruso mentions that, “the total amount of digital content that exists in the […]
Right now, there are more than 2.3 billion people actively using social media around the world. It means a potential of thousands of conversations in which your name and/or products could be mentioned. B2B firms cannot afford to overlook those conversations. They need to track them and leverage their insights in online strategies and marketing […]
At two years old, Slack is the official darling of productivity tools on this side of the world. The service has redefined the way people communicate within corporations, and the numbers don’t lie: its daily users is now at 2.3 million users, from 1.1 million in August 2015, and the company generating more than $64 […]
As the second half of the 2010s approaches, a growing number of B2B firms and marketers are now sold on the concept of blogging as an effective marketing tactic. And numbers are there to prove them right: B2B companies using that tactic average 67 percent more leads than those that don’t jump on board the […]
In today’s era of fast-paced information and short attention spans, B2B firms and marketers that overlook videos may soon be left in the dirt. Telling compelling brand stories can be challenging for B2B companies. An oft-cited reason is that their products and services aren’t as “glittery” as their B2C counterparts. Nothing could be further from […]
Today, the “build-it-and-they-will-come” approach does not work anymore for B2B firm websites. There are simply too many sites (close to 1 billion) and hence major competition for eyeballs on the Web. This alone explains why it has become vital for B2B firms and marketers to amp up their content offerings in order to positively influence the sales […]
Visual content in B2B marketing is nothing new. Marketers have used content like pie charts and graphs for a very long time. However, a quick Pinterest search reveals that an increasing number of B2B firms have added infographics to their campaign strategies. According to MDG Advertising, in April 2015, Google Search surfaced at least 62 million […]
By now, unless you live under a rock, you are aware of the benefits of social media for your B2B business. Unfortunately, this power is a double-edged sword, which comes in the form of occasional surges in customer comments and negative feedback. So, how should your social media representatives handle such engagement? Here are a […]
In my primer on content curation for B2B marketers last year, I explained how to use curation to complement creation and take your B2B business to the next level. Now that you have the basics, time to talk case study, specifically curating the customer experience to show off your products or services. Whenever I need a useful […]
With 380 million members around the world, LinkedIn is THE sales powerhouse for businesses in the B2B segment. But, how powerful is it exactly? Let’s have a look at 10 little-known stats and facts about the social media platform aimed at business professionals. B2B and LinkedIn: A winning combination As mentioned in my latest post, […]
Social media has not just made the world smaller. It has also opened the door to bigger opportunities for B2B marketers. But with it, comes more competition, pressure to deliver, and overall confusion. According to a recent research by Simply Measured, marketers mostly struggle to fit social media into the business equation. There are four […]
In a recent study of 5,000 Facebook business Pages, social media analytics company LocoWise revealed that, in March 2015, the organic reach for Pages with at least 1 million likes was at 2.27 percent. Those at the opposite end of the scale (under 1,000 likes) reached almost 23 percent of their audiences. Images and videos were […]
Facebook Page cover photos are considered prime real estate on the social network. They are the first thing people see whenever they visit a company Page. Unfortunately, they continue being overlooked by a majority of B2B firms and marketers. Competition for a user’s attention is fierce. No matter what market you serve, chances are that hundreds […]
Two months ago, we gave you the ultimate lowdown on Snapchat, the messaging app for quickly-vanishing photos and videos. Since then, the startup has made the news on a regular basis, cementing its position as one of the most powerful mobile platforms on the social media scene. Did you miss any major news? Read below for […]
When it comes to social media, the B2B and B2C segments are similar and yet very different. Similar because companies in both segments often jump on the social media bandwagon with non-existent strategies and high expectations. They are also different due to their audiences. In the B2B space, customers want the expertise, resources, and tools to influence […]
