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Tag: fraud

What every B2B marketer needs to know about bots and fake Web traffic

Featured, Latest B2B News, Software, Technology November 17, 2015November 20, 2015 Scott Huntington

You’ve heard about bots and traffic fraud. You know it exists but are you aware of how prevalent it is and how it can affect your B2B firm’s bottom line? Online, B2B and B2C advertisers are able to specifically target companies who are likely to be interested in their products or services. If, for example, a […]

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