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Tag: Glen Drummond

A Clash of Intuitions: Understanding the tension between sales & marketing

Sales June 20, 2016June 29, 2016 Glen Drummond

It’s almost an entrenched fact that the relationship between Sales and Marketing will be “bumpy.” What’s notable is how spotty the progress on improving this relationship has been, given the attention it has received and the high stakes involved. It’s clearly time for a new approach to resolving the tension. The situation calls to mind […]

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