Showpad may have started as a way to arm sales people at conferences and events, but its latest tools are designed to extend their reach with branded microsites for specific customers and prospects. With a North American head office in Chicago, Showpad is based on the idea of salespeople using something other than a slide […]
Tag: Gmail
Slack’s VP of engineering breaks down the message he’s using to convert e-mail holdouts
It’s already one of most talked-about startups innovating in workplace productivity and collaboration, but Slack’s Michael Lopp is working hard to respond to enterprise decision-makers who say they just can’t let go of traditional e-mail. Though it is based in San Francisco, the firm’s vice-president of engineering has been making a series of in-person appearances […]
Groove.co CEO says the long-sought alignment between sales and marketing teams is finally here
It has taken years, but all the same shifts that have happened in marketing — from one-way messaging to personalized, data-driven campaigns and account-based approaches — are finally hitting sales teams, according to the CEO of Groove.co. The San Francisco-based firm, which makes applications to assist with sales enablement within companies, recently launched an integration […]