BeWorks behavioral economics

BEworks boosts marketing efforts to educate executives on the business benefits of behavioral economics

It may not be as well-known as the best-selling author who co-founded it, but BEworks is taking some big steps to raise awareness of its track record in applying behavioral economics to boost conversion rates, stimulate enterprise innovation and more. Over the past few months, BEworks has set up in a new, larger office space […]

Toyota

Toyota unveils e-Palette at CES 2018 to show its future direction in mobile business applications

Autonomous driving might create major waves among consumers, but Toyota Motor Corp. used CES 2018 to show off a concept that would take it firmly into the business of serving other companies in retail, classified sales and even faciliating government service delivery. In a keynote presentation that was livestreamed from CES in Las Vegas, Toyota […]

Obama

Obama’s former digital director reveals the rule that helped him create We The People

One of the first things incoming U.S. President Barack Obama did after walking into the White House was to sign the “Open Government” memorandum, promising a new era of transparency, participation and collaboration. According to Tom Cochran, this was the moment the bleak reality of working in the public sector began to manifest itself. “Not only […]