EverString AI B2B marketing

EverString and Heinz research exposes the gaps between AI hype and B2B marketers’ reality

Despite the introduction of natural language processing, machine learning and other technologies into major software packages, nearly half of B2B marketers say artificial intelligence plays no role in their current strategy, according to research from EverString and Heinz Marketing. In ‘The State of Artificial Intelligence in B2B Marketing,’ EverString and Heinz surveyed 300 marketers, mostly […]

Stats Show Millennial Influence and Power in B2B Buying is on the Rise

More than a quarter of Millennials are considered “influencers” in B2B buying, and 13 per cent are now the actual decision-maker, according to research presented at Content Marketing World on Wednesday. Commissioned by SnapApp and conducted by Heinz Marketing, the survey, called The Millennials Are Here!, shows a generational shift where Millennials are involved in […]