Tag: Hotwire

Impact Dave Yovanno partnerships

Impact CEO argues partnerships will drive more growth than extra sales people or more ads

Channel Management, eCommerce, Latest B2B News, Technology, Top News June 26, 2019June 26, 2019 Shane Schick

A company simply called Impact wants to do for developing and managing enterprise partner relationships what Salesforce did for sales teams and Marketo did for marketing teams, according to its CEO. Speaking at its second annual Impact Growth summit in New York on Tuesday, Impact’s David Yovanno argued that referrals from influencers, publishers or even native […]

Hotwire crisis communications B2B

Hotwire research shows B2B firms could pay dearly for bungling ‘high stakes’ issues

B2B Marketing News, Latest B2B News, Publicity and PR, Top News April 16, 2019April 15, 2019 Shane Schick

A B2B firm involved in a sexual harassment scandal, a data security breach or other “high stakes” issue is at risk of losing eight out of 10 customers, according to a survey conducted by Hotwire Communications. In its report, High-Stakes Leadership In A Post-B2B World, the New York-based firm makes a statistical connection between the […]