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Tag: How to write a social media policy

The Basics of Great B2B Social Media Policy

Publicity and PR August 2, 2016September 9, 2021 Cendrine Marrouat

According to the latest Sprout Social Index, customer queries via social media have increased by 18 percent in the last 12 months. And yet, only 11 percent of them are addressed. Even worse, companies take an average of 10 hours to follow up and send 20 times more promotional messages than actual responses! These stats […]

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