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Tag: Ideal Customer Profile

Marketing Nation 2019 Adobe Marketo

Marketing Nation: Marketo Engage weaves in Adobe AI and launches ‘Conversational ABM’ with Drift

Account-Based Marketing, Artificial Intelligence, Latest B2B News, MarTech, Top News March 29, 2019March 29, 2019 Shane Schick

Marketo’s Marketing Nation became an event-within-an-event at Adobe Summit on Thursday, where senior vice-president Steve Lucas referenced everything from The Matix to Coachcella and Fyre Festival to explain how B2B marketers can focus on creating stronger experiences for their customers. Following its acquisition by Adobe last year, Marketo’s key product, engage, was enhanced with several […]

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